Skip to main content

The buttons that lie.

Just a minute ago I was reading the digital pdf of the latest issue of eweek and a pop up window presented showing a "download" button to receive a white paper on application delivery. I had no particular desire to read the content of the pdf, I was more interested in answering if pressing download would indeed immediately download the pdf as indicated by the button. A pet peeve of mine is the disingenuous labeling of buttons that is rampant in online advertising. I guess the businesses that do this don't think it is a big deal, that the user will discover the deception and pass it off as "well they had to get our attention" but I think this is a false conclusion. I find such buttons extremely indicative of a potentially bad business partner, think about it, if a business can so easily tell a mis truth about something as insignificant as weather or not a "download" button, actually downloads when depressed, what does that say about the really important questions of weather that business will truly be a partner to the customer ensuring that customers needs are met first before all other considerations? I think that businesses need to realize that an open approach is the optimal approach in the long term and any distraction from this can sully the perception of a business in the eyes of existing or prospective customers indefinitely. We don't look kindly on deception (no matter how subtle or transient) in our personal lives and we should not accept such perception in our business relationships. Some might say I am quibbling here but I have noticed this many times prior to voicing it as an issue through this media.

So what happened when I clicked the link?
As I was thinking , upon hitting "download" I was taken to a web page in the browser where a nice long form was ready to take all my information for use by the third party company that was providing the pdf, not the actual pdf. Most of these pdf documents, called "white papers" are nothing more than clevelry written marketing documents for particular products or services that the sponsoring company has to sell. Again, an element of disingenuous tactics realized as rather than selling the product on its own merits , it is hidden under the guise of "application delivery". I'd appreciate the companies perspective a lot better if they came out and said they were selling product X and that product X makes application delivery better, wouldn't you??


Popular posts from this blog

On the idea of "world wide mush" resulting from "open" development models

A recent article posted in the Wall Street Journal posits that the collectivization of various types of goods or services created by the internet is long term a damaging trend for human societies.

I think that the author misses truths that have been in place that show that collectivization is not a process that started with the internet but has been with us since we started inventing things.

It seems that Mr. Lanier is not properly defining the contexts under which different problems can benefit or suffer from collectivization. He speaks in general terms of the loss of the potential for creators to extract profit from their work but misses that this is and was true of human civilization since we first picked up a rock to use as a crude hammer. New things make old things obsolete and people MUST adapt to what is displaced (be it a former human performance of that task or use of an older product) so as to main…

Highly targeted Cpg vaccine immunotherapy for a range of cancer


This will surely go down as a seminal advance in cancer therapy. It reads like magic:

So this new approach looks for the specific proteins that are associated with a given tumors resistance to attack by the body's T cells, it then adjusts those T cells to be hyper sensitive to the specific oncogenic proteins targeted. These cells become essentially The Terminator​ T cells in the specific tumor AND have the multiplied effect of traveling along the immune pathway of spreading that the cancer many have metastasized. This is huge squared because it means you can essentially use targeting one tumor to identify and eliminate distal tumors that you many not even realize exist.

This allows the therapy for treating cancer to, for the first time; end the "wack a mole" problem that has frustrated traditional shot gun methods of treatment involving radiation and chemotherapy ...which by their nature unfortunately damage parts of the body that are not cancer laden but …

First *extra Galactic* planetary scale bodies observed

This headline

So every so often I see a story that has me sitting at the keyboard for a few seconds...actually trying to make sure the story is not some kind of satire site because the headline reads immediately a nonsense.
This headline did just that.
So I proceeded to frantically click through and it appears it was a valid news item from a valid news source and my jaw hit the floor.
Many of you know that we've been finding new planets outside of our solar system for about 25 years now.
In fact the Kepler satellite and other ground observatories have been accelerating their rate of extra-solar planet discoveries in the last few years but those planets are all within our galaxy the Milky Way.
The three major methods used to detect the bulk of planets thus far are wobble detection, radial transit and this method micro lensing which relies on a gravitational effect that was predicted by Einstein in his general theory of relativity exactly 103 years ago.