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The buttons that lie.

Just a minute ago I was reading the digital pdf of the latest issue of eweek and a pop up window presented showing a "download" button to receive a white paper on application delivery. I had no particular desire to read the content of the pdf, I was more interested in answering if pressing download would indeed immediately download the pdf as indicated by the button. A pet peeve of mine is the disingenuous labeling of buttons that is rampant in online advertising. I guess the businesses that do this don't think it is a big deal, that the user will discover the deception and pass it off as "well they had to get our attention" but I think this is a false conclusion. I find such buttons extremely indicative of a potentially bad business partner, think about it, if a business can so easily tell a mis truth about something as insignificant as weather or not a "download" button, actually downloads when depressed, what does that say about the really important questions of weather that business will truly be a partner to the customer ensuring that customers needs are met first before all other considerations? I think that businesses need to realize that an open approach is the optimal approach in the long term and any distraction from this can sully the perception of a business in the eyes of existing or prospective customers indefinitely. We don't look kindly on deception (no matter how subtle or transient) in our personal lives and we should not accept such perception in our business relationships. Some might say I am quibbling here but I have noticed this many times prior to voicing it as an issue through this media.

So what happened when I clicked the link?
As I was thinking , upon hitting "download" I was taken to a web page in the browser where a nice long form was ready to take all my information for use by the third party company that was providing the pdf, not the actual pdf. Most of these pdf documents, called "white papers" are nothing more than clevelry written marketing documents for particular products or services that the sponsoring company has to sell. Again, an element of disingenuous tactics realized as rather than selling the product on its own merits , it is hidden under the guise of "application delivery". I'd appreciate the companies perspective a lot better if they came out and said they were selling product X and that product X makes application delivery better, wouldn't you??


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