Skip to main content

The buttons that lie.

Just a minute ago I was reading the digital pdf of the latest issue of eweek and a pop up window presented showing a "download" button to receive a white paper on application delivery. I had no particular desire to read the content of the pdf, I was more interested in answering if pressing download would indeed immediately download the pdf as indicated by the button. A pet peeve of mine is the disingenuous labeling of buttons that is rampant in online advertising. I guess the businesses that do this don't think it is a big deal, that the user will discover the deception and pass it off as "well they had to get our attention" but I think this is a false conclusion. I find such buttons extremely indicative of a potentially bad business partner, think about it, if a business can so easily tell a mis truth about something as insignificant as weather or not a "download" button, actually downloads when depressed, what does that say about the really important questions of weather that business will truly be a partner to the customer ensuring that customers needs are met first before all other considerations? I think that businesses need to realize that an open approach is the optimal approach in the long term and any distraction from this can sully the perception of a business in the eyes of existing or prospective customers indefinitely. We don't look kindly on deception (no matter how subtle or transient) in our personal lives and we should not accept such perception in our business relationships. Some might say I am quibbling here but I have noticed this many times prior to voicing it as an issue through this media.

So what happened when I clicked the link?
As I was thinking , upon hitting "download" I was taken to a web page in the browser where a nice long form was ready to take all my information for use by the third party company that was providing the pdf, not the actual pdf. Most of these pdf documents, called "white papers" are nothing more than clevelry written marketing documents for particular products or services that the sponsoring company has to sell. Again, an element of disingenuous tactics realized as rather than selling the product on its own merits , it is hidden under the guise of "application delivery". I'd appreciate the companies perspective a lot better if they came out and said they were selling product X and that product X makes application delivery better, wouldn't you??

Comments

Popular posts from this blog

Highly targeted Cpg vaccine immunotherapy for a range of cancer

Significance?


This will surely go down as a seminal advance in cancer therapy. It reads like magic:

So this new approach looks for the specific proteins that are associated with a given tumors resistance to attack by the body's T cells, it then adjusts those T cells to be hyper sensitive to the specific oncogenic proteins targeted. These cells become essentially The Terminator​ T cells in the specific tumor AND have the multiplied effect of traveling along the immune pathway of spreading that the cancer many have metastasized. This is huge squared because it means you can essentially use targeting one tumor to identify and eliminate distal tumors that you many not even realize exist.

This allows the therapy for treating cancer to, for the first time; end the "wack a mole" problem that has frustrated traditional shot gun methods of treatment involving radiation and chemotherapy ...which by their nature unfortunately damage parts of the body that are not cancer laden but …

Engineers versus Programmers

I have found as more non formally trained people enter the coding space, the quality of code that results varies in an interesting way.

The formalities of learning to code in a structured course at University involve often strong focus on "correctness" and efficiency in the form of big O representations for the algorithms created.

Much less focus tends to be placed on what I'll call practical programming, which is the type of code that engineers (note I didn't use "programmers" on purpose) must learn to write.

Programmers are what Universities create, students that can take a defined development environment and within in write an algorithm for computing some sequence or traversing a tree or encoding and decoding a string. Efficiency and invariant rules are guiding development missions. Execution time for creating the solution is often a week or more depending on the professor and their style of teaching code and giving out problems. This type of coding is devo…

AgilEntity Architecture: Action Oriented Workflow

Permissions, fine grained versus management headache
The usual method for determining which users can perform a given function on a given object in a managed system, employs providing those Users with specific access rights via the use of permissions. Often these permissions are also able to be granted to collections called Groups, to which Users are added. The combination of Permissions and Groups provides the ability to provide as atomic a dissemination of rights across the User space as possible. However, this granularity comes at the price of reduced efficiency for managing the created permissions and more importantly the Groups that collect Users designated to perform sets of actions. Essentially the Groups serve as access control lists in many systems, which for the variable and often changing environment of business applications means a need to constantly update the ACL’s (groups) in order to add or remove individuals based on their ability to perform certain actions. Also, the…