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Showing posts from November, 2010

Wait until Facebook starts mining our tagged photos...

Many words have been written on the ad revenue that could be generated from Facebooks knowledge of the deep set of factors we provide to them when we sign up for the service. The knowledge of our interests and disinterests as explicitly shared in our information pages and as indirectly shared through our interactions on the site is a major unique boon for Facebook's ability to target algorithms that will have a unique ability to present relevant ad's to users when they are most likely to find the ad content interesting or useful.

This however is only the beginning of ways that Facebook can target the data we are providing them. One potential ad targeting gold mine lies in how we "tag" individuals in our galleries. Facebook could conceivably observe over time the tagging patterns to determine real world associations between people tagged who often share the same photos. It could for example determine if two people are in a relationship over time by watching the tag pa…