- Let your users control who they see and who sees them. This allows the user to limit their access and exert a level of privacy on your system. People hate (at least I do) being immediately available to other users on a social network if they can not control that contact in some way. This also allows users to control their exposure to spam!
- Allow users to notify one another of ones actions, Facebook beacon and Myspace action feeds do this, twitter does this implicitly on the site and through RSS feeds...this keeps the user in the social loop of their contacts and more importantly brings them back to the site to provide more eyeballs and keep ad impressions high.
- In a world of RSS feeds , email is still the most ubiquitous way to notify users of events on th site so allowing users to control email notification possibly in addition to feeds for appropriate content or features allows even more stickiness to extend to devices that otherwise aren't able to access RSS feeds, like many wireless devices.
- Community, this is the general goal, easily stated but difficult to achieve...the social interactions have to foster community between interacting users or give the impression that the users are part of a community. A portal where free interaction between users is encouraged allows this, giving users the ability to make new contacts and have more incentive to stay around. Allowing users to follow memes in real time fosters community interactions that keep the community vibrant.
I think that the author misses truths that have been in place that show that collectivization is not a process that started with the internet but has been with us since we started inventing things.
It seems that Mr. Lanier is not properly defining the contexts under which different problems can benefit or suffer from collectivization. He speaks in general terms of the loss of the potential for creators to extract profit from their work but misses that this is and was true of human civilization since we first picked up a rock to use as a crude hammer. New things make old things obsolete and people MUST adapt to what is displaced (be it a former human performance of that task or use of an older product) so as to main…