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Often businesses focus on the bottom line when trying to gain leads that turn to active sales of products or services offered by the business. This is the wrong way of looking at gathering business, the best way is to take a customer focused approach which requires that we seek needs instead of seeking clients . When we seek clients we tend to impress upon a candidate a possibly false sense of need for our products or services, when this is done we are being disingenuous and are not customer focused but are self focused and this doesn't maximize long term returns. In the event that after the sale the client determines that our offering does not mesh with their processes as was promised they will keep this in mind and be sure to warn their friends who could be potential clients about your non customer focused tactics. The best way to ensure that right sale after the pitch is to be 100% honest about how our product or service can be useful to the prospective client by isolating if th...