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This is a response I posted to a thread on Facebook regarding Google+, I'd been reading from some who think that Google is trying to swipe users from Facebook and that is not only a failing strategy it is not the strategy that their actions indicate. Read: Google is not interested in pulling you and your massive network over to their service primarily. They want to allow people who are using their distinct services to create a social networking home on G+. The point is often made that many people who go to Google+ from Facebook come back. I've read many formerly very active users here with big networks go and stay there. They have much more to lose by switching but went anyway...yet still they aren't the fish Google are trying to catch. Those fish are mostly not even American's for the most part they are people in foreign countries using mobile devices for accessing google services...where FB penetration is still low (the numbers of people fitting bill hover in the bill...

When I launched numeroom.com last month I planned on running a simultaneous ad limited ad campaign to promote the business. I had to figure out which of the many options to use, I could have gone with ads on Google, yahoo, the Microsoft network or any of many of the old school (ok some may not consider Google that yet but it is older than Facebook and Twitter) but decided to go with Facebook because of the ease with which they allow existing "Pages" to advertise to the Facebook community and because it seemed they were providing very competitive pricing on the campaign. I ran a limited test campaign of an ad that was created to introduce the numeroom site and the features it provides. It was to run for only two days, at the end of the campaign I used Facebooks basic analysis tools to see that in the run time of the campaign which cost $5 total, the ad was shown to exactly 41,623 people. Of course the number of people that actually look at those side banner ads is a small fra...

The following is a response to an article posted at Silicon Alley Insider a blog I frequent. I'd been mentioning the danger that Twitter faces in the form of competition from Facebook here and (ironically) on Facebook. This details the key reasons I see Facebook as becoming increasingly resistant to the theory that once people get "bored" of it they will go else where. It won't be so easy to do, and that is exactly Facebook's plan: Nice to see you guys finally getting it, Twitter is fast on its way to being irrelevant. They are going to wish they took that half bill offer down the line when Facebook fully replaces everything they offer. In fact Facebook already fully does everything twitter provides. All this other talk of the cyclic nature of social networks is missing the important distinction that makes Facebook a bookend compared to everything else. Namely , Facebook did more than just try to be a destination among many, it has systematically outflanked and i...