sent2null space

The second major ad campaign launched on the twitter powered magpie service is over and I have been pouring over the results to try and make sense out of the results and try to refine the campaign or possibly abandon the use of the service. As discussed in a previous post, I found the magpie test campaigns I ran for www.numeroom.com and for the sent2null.spreadshirt.com sites to be more efficient in targeting relevant users than the Facebook tests I performed last month, however, getting clicks to the link doesn't necessarily convert to signed up users in numeroom.com or a purchase of a product at the sent2null shop. This latest campaign shows this clearly in both campaigns which I'll discuss separately below. sent2null shop ad campaign #2 After getting a good amount of clicks for the ad service purchased I decided to fund a $40 campaign with magpie for the ad that I had run during the test campaign. The actual test ad text: Check out sent2null shop for getting custom limited ...

When I launched numeroom.com last month I planned on running a simultaneous ad limited ad campaign to promote the business. I had to figure out which of the many options to use, I could have gone with ads on Google, yahoo, the Microsoft network or any of many of the old school (ok some may not consider Google that yet but it is older than Facebook and Twitter) but decided to go with Facebook because of the ease with which they allow existing "Pages" to advertise to the Facebook community and because it seemed they were providing very competitive pricing on the campaign. I ran a limited test campaign of an ad that was created to introduce the numeroom site and the features it provides. It was to run for only two days, at the end of the campaign I used Facebooks basic analysis tools to see that in the run time of the campaign which cost $5 total, the ad was shown to exactly 41,623 people. Of course the number of people that actually look at those side banner ads is a small fra...