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When I launched numeroom.com last month I planned on running a simultaneous ad limited ad campaign to promote the business. I had to figure out which of the many options to use, I could have gone with ads on Google, yahoo, the Microsoft network or any of many of the old school (ok some may not consider Google that yet but it is older than Facebook and Twitter) but decided to go with Facebook because of the ease with which they allow existing "Pages" to advertise to the Facebook community and because it seemed they were providing very competitive pricing on the campaign. I ran a limited test campaign of an ad that was created to introduce the numeroom site and the features it provides. It was to run for only two days, at the end of the campaign I used Facebooks basic analysis tools to see that in the run time of the campaign which cost $5 total, the ad was shown to exactly 41,623 people. Of course the number of people that actually look at those side banner ads is a small fra...

In a recent post , I ranted about the fact that media companies just don't realize how much money they are leaving on the table by not making their old tv shows available online for free (ad supported) so that people can watch them any time they wish. I am a sci fi fan and during the last 15 years have missed a few really good series because I was so focused on my career and most recently the software for my company. One of the shows that I recently took an interest in , is the Sci Fi channel's "Stargate SG-1". During the late 90's it was on showtime and I never took an interest in it, but since appearing on Sci-fi , I've been able to get into the universe and it is pretty good. Just a few days ago I was searching hulu.com to see if SG-1 was there, and I could only find Stargate Atlantis (which is the spin off series from SG-1) It just turns out while searching for the Late Night with Jimmy Fallon show clips, hulu had on their main page a splash advertising ...